Hi, I'm Emily.

The internet doesn't have a content problem. It has a story problem.

I've spent my career finding the story buried beneath how people build, and creating the systems to bring it to scale. The work always starts with the same question: what does this person know that nobody's written down yet?

At First Round Capital, that meant penning over 80 long-form essays across a wide range of subjects — a CEO who tracked every 15-minute increment of his first five years building, the surprising micro-habits of high-impact managers, the emotional gauntlet of the founder leap.

Over time, that instinct for finding the untold angle crystallized into editorial franchises. Working with Partner Todd Jackson, I launched Paths to Product-Market Fit — the gritty 0-to-1 stories of founders like Linear's Karri Saarinen, Clay's Kareem Amin, and Vercel's Guillermo Rauch — and with Partner Meka Asonye, 0–$5M, a series on standing up go-to-market from nothing.

That same instinct carried over to audio and video. I led the In Depth podcast, and when it expanded into video, I picked up a camera, taught myself a three-camera setup, and grew First Round's YouTube audience 65% year over year.

Today, I lead content strategy at Notable Capital, including ghostwriting for partners, producing the firm's podcast, and creative-directing a founder video that reached a million views. The throughline across all of it is the same: get close enough to the work to tell it honestly, then figure out whether it needs 5,000 words or a scroll-stopping clip, and build the infrastructure that makes great storytelling repeatable.